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Ticket price tiers shown on a Run an Airline route card

Run an Airline Fares: Budget, Recommended and Premium

Every route offers three fare tiers, and the gap between them is your pricing room. On the reviewed London–Lagos route that gap was $270 per seat, from $478 budget to $748 premium, while the game still recommended moving down rather than up.

What the three tiers actually are

The route card shows three named prices: budget, recommended and premium. They are not cosmetic labels — each one changes revenue per passenger and therefore the load factor the route can sustain.

On the reviewed London–Lagos card the three tiers were $478, $598 and $748. The recommended tier sat exactly between the other two, which suggests it is the game's midpoint rather than a demand-optimal price.

Budget fare
$478
Recommended fare
$598
Premium fare
$748
Last flight load
68% full
Last flight cash
+$4,339

Why the recommended fare was still too high

The same card carried two warnings: demand was soft for that aircraft, and the fare was above what most passengers would pay. The game's recommendation was to keep it simple with basic service and budget fares, estimating a move from -$2,173 to about -$1,483 per flight.

That combination is the key pricing lesson in this game: a fare can be inside the offered range and still be above willingness to pay. The tier list is a menu, not a recommendation.

Choosing a tier

TargetWhat you observeTier to tryReason
Load factor below targetCabin consistently under-filledBudgetLower price is the only lever that adds passengers directly
Load factor stable and positiveCabin fills at the middle tierRecommendedKeeps revenue without risking the cabin
Cabin filling near capacityVery high load factor with positive cashPremiumDemand exceeds supply, so price can rise

How to run a clean pricing test

Pick one route, keep the aircraft and service fixed, and change only the fare tier. Run one full flight, then compare load factor and cash against the previous run.

If the lower fare fills the cabin but the cash result falls, demand was not the constraint. If the lower fare fills the cabin and cash rises, the old fare was above willingness to pay — which is exactly what the Lagos warning described.

QUICK ANSWERS

Fare questions

Is premium ever the right choice?

Yes, when a route fills reliably at the lower tiers. Premium only works when demand exceeds the seats you have; on a route that is already under-filled it accelerates the loss.

Do fares change by themselves?

No automatic repricing was visible in the reviewed sessions. The card keeps the fare you set until you change it, which is why an old premium fare can keep losing money for many flights.

What does the recommended fare represent?

It is the middle tier the game presents as a default. It is not derived from your route's observed demand, so treat it as a starting point for the first flight only.

Should I match a competitor's fare?

The game mentions rival airlines and rankings, but no competitor fare comparison was visible on the route card. Price from your own load factor rather than from an invisible competitor.

Sources and references

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